Marketing Your Business Online
Marketing Your Business is essential once you've started setting up your own business. And before long you will start stumbling across terms like: SEO, Search Engine Optimisation, Google Adwords, Google Adsense.
Marketing your business online is in most cases better and cheaper than a lot of forms of offline marketing - and it is measurable! A well known saying in marketing was always "Half your marketing & advertising spend is wasted - the trouble is, you don't know which half". But advertising on the Internet can give you statistics and figures so you can work out what advertising is working for you.
Below are some great resources to help you with marketing your business online. From optimising your site for search engines (so you get high rankings when people are searching) to using online advertising to drive targetted traffic to your website. And the key is on targetted traffic.
By using Google Adwords you can reach your potential customers directly and for a known and measurable cost! It works like a commission only sales person for you 24/7 - and you are fixing the salary! Pay Per Click (PPC) campaigns with Google mean you can spend 2-50p getting a website visitor within a few hours - and if your site is well written you can then turn a percentage of them into buyers! Imagine if you could turn just 5% of your visitors into buyers when you'd paid 2p for them to visit! That would be just 40p per sale. But be careful - at 50p/click you'd be spending £10/sale. So, depending on the profit you make per customer over the lifetime of that customer, you can exactly measure if you are getting value for money - of course, if you aren't you can change 3 things:
- the amount you pay per click
- change your keywords so your website traffic is more targetted
- improve your website to make more people buy
The resources on this page help you understand and do all these things for yourself. Take control of YOUR business today!
Free Courses, Paid Courses
Free Books, Books to Buy
There's something for everyone!